Read the Future Needs of Gas Station Consumers in DKI Jakarta And Banten

DOI

10.2991/aebmr.k.210727.005How to use a DOI?

Keywords

Gas station, Bargaining Power, Future Consumer Needs

Abstract

The Business of Gas Stations in DKI Jakarta & Banten have become an attractive business for investors because of the demand for fuel and the growth in the number of vehicles that continues to increase every year. With so many choices of gas stations in DKI Jakarta & Banten: PERTAMINA, SHELL, TOTAL, VIVO, BP-AKR. Now consumers have higher bargaining power and growing needs for gas stations. This study aims to analyze the reasons for the selection of gas stations and future consumer needs of gas stations in DKI Jakarta & Banten using descriptive analysis. Data collection techniques used in descriptive analysis are direct observation and gas stations consumer surveys. Based on descriptive analysis, it is found that access and location that is easy and affordable are the main reasons consumers choose gas stations with 24%, followed by the accuracy of the fuel dose with 22% and the good quality of services with 17%. Whereas for future consumers needs at gas stations are Food & Beverages Vending Machine with 30%, Quick Cleaning with 23%, and fuels delivery service with 13%.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Rafdi Dzulfikar Ramdhani
AU  - Lukman M. Baga
AU  - Popong Nurhayati
PY  - 2021
DA  - 2021/07/28
TI  - Read the Future Needs of Gas Station Consumers in DKI Jakarta And Banten
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 26
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.005
DO  - 10.2991/aebmr.k.210727.005
ID  - Ramdhani2021
ER  -