Setting-Up Characteristics Needs Of Customer E-Commerce Business Dieter

DOI

10.2991/aebmr.k.210727.020How to use a DOI?

Keywords

dietary, problem, empathy map

Abstract

Public awareness of the importance of health and a healthy lifestyle is increasing. Diet wants and needs are the healthy lifestyle that most people choose. In practice, there are still many people who do not know the principles of a healthy diet and still have an inappropriate diet. This study aims to identify and analyze community problems in dieting. The method used in this study uses an empathy map, which is part of the design thinking method. The results of this study found that 62 percent of consumers were worried about their diet not producing the results they wanted to achieve in their diet, 74 percent of consumers said that in dieting, they experimented with diets that were known to be effective and 80 percent of consumers found it difficult to be consistent in their diet. control the diet that is done for several reasons such as often tempted to go back to eating unhealthy foods, often lack the motivation to continue the diet, no visible results when doing a diet. This research is expected to be used as a reference for compiling the right solutions for the e-commerce dieter business.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muhammad Danang Prasetyo
AU  - Andina Oktariani
AU  - Arif Imam Suroso
PY  - 2021
DA  - 2021/07/28
TI  - Setting-Up Characteristics Needs Of Customer E-Commerce Business Dieter
BT  - Proceedings of the Business Innovation and Engineering Conference 2020 (BIEC 2020)
PB  - Atlantis Press
SP  - 111
EP  - 114
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210727.020
DO  - 10.2991/aebmr.k.210727.020
ID  - Prasetyo2021
ER  -