Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022)

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Growing Behavioral Intentions for Muslim-Friendly Tourism in Indonesia: Does Muslim Tourism Attributes and Muslim Experiential Quality Matter?

Authors
Bethani Suryawardani1, *, Noermijati1, Ananda Sabil Hussein1, Siti Aisjah1
1Management Department, Faculty of Economic and Business, Brawijaya University, Malang, Indonesia
*Corresponding author. Email: tha2bethani@student.ub.ac.id
Corresponding Author
Bethani Suryawardani
Available Online 27 July 2023.
DOI
10.2991/978-94-6463-214-9_16How to use a DOI?
Keywords
Muslim Tourism Attributes; Muslim Experiential Quality; Behavioral Intention; Halal Tourism; Muslim Friendly Tourism
Abstract

Indonesia has the world’s largest Muslim population (86.7%), but it lags behind even Muslim minority countries in Halal tourism. The Indonesian Ministry of Tourism has 10 Halal Priority destinations in 2018, but domestic and foreign tourists are unaware. This study examined how Muslims’ perceptions of tourism attributes affect their experience and behavior. This research was quantitative. The author surveyed Muslims who vacationed in Indonesia and the surrounding region. Data collection involved purposive sampling. Smart PLS software was used to test assumptions using Partial Least Square - Structural Equation Modeling. This study can help tourism stakeholders develop Muslim-friendly destinations. Through this research, tourism stakeholders can develop future strategies to serve Muslim tourists. The theoretical framework has never been tested, especially on Muslim-friendly tourism in Indonesia. This research contributes to the development of knowledge as an alternative model solution to increasing Muslim tourists’ behavioral intentions. This research found that halal or Muslim tourism attributes and Muslim experience quality boost Muslim-friendly travel destinations’ behavioral intention.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 July 2023
ISBN
978-94-6463-214-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-214-9_16How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bethani Suryawardani
AU  - Noermijati
AU  - Ananda Sabil Hussein
AU  - Siti Aisjah
PY  - 2023
DA  - 2023/07/27
TI  - Growing Behavioral Intentions for Muslim-Friendly Tourism in Indonesia: Does Muslim Tourism Attributes and Muslim Experiential Quality Matter?
BT  - Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022)
PB  - Atlantis Press
SP  - 143
EP  - 152
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-214-9_16
DO  - 10.2991/978-94-6463-214-9_16
ID  - Suryawardani2023
ER  -