Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022)

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The Effect of Trust in Suppliers on Loyalty is Influenced by Perceived Value in the Business-To-Business (B2B) Healthcare Industry

Authors
Aswindaru Rineggo1, *, Ananda Sabil Hussein1, Achmad Sudiro1, Sunaryo1
1Department of Management, Faculty of Economics and Business, Brawijaya University, Malang, Indonesia
*Corresponding author. Email: aswindaru@student.ub.ac.id
Corresponding Author
Aswindaru Rineggo
Available Online 27 July 2023.
DOI
10.2991/978-94-6463-214-9_8How to use a DOI?
Keywords
Business Strategy; B2B; Loyalty; Trust in Supplier; Healthcare; Perceived Value Introduction
Abstract

This study examines the strategic business-to-business (B2B) trust of customers in healthcare equipment suppliers. The study was prompted by the growing prominence of B2B products sold by global manufacturing companies to healthcare service providers through their suppliers. The stimulus-organism-response (SOR) paradigm is used to model the customer’s perception and loyalty response. Customer perceived value has been discussed in many literatures; however, empirical studies on perceived value in a B2B context, particularly in the healthcare industry, are very limited. In B2B nowadays, customer perception of value is a primary concern for researchers and practitioners. Customer perceived value is assessed through the SOR approach; the measure will be developed for use in a business repurchase situation and to determine what values drive purchase attitude and behavior. A literature review was used as the research method in this study. The findings of this study led to the conclusion that good perceived value in B2B is critical for maintaining loyalty and repurchase intentions from healthcare service providers to suppliers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 July 2023
ISBN
978-94-6463-214-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-214-9_8How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aswindaru Rineggo
AU  - Ananda Sabil Hussein
AU  - Achmad Sudiro
AU  - Sunaryo
PY  - 2023
DA  - 2023/07/27
TI  - The Effect of Trust in Suppliers on Loyalty is Influenced by Perceived Value in the Business-To-Business (B2B) Healthcare Industry
BT  - Proceedings of the 1st Brawijaya International Conference on Business and Law (BICoBL 2022)
PB  - Atlantis Press
SP  - 72
EP  - 80
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-214-9_8
DO  - 10.2991/978-94-6463-214-9_8
ID  - Rineggo2023
ER  -