Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020)

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Starred Hotels Organizational Change: Facing the Transformation of Hospitality Industry

Authors
Ali Muhtasom, Ab. Ahmad, Kurnia Yusniar Rahman
Corresponding Author
Ab. Ahmad
Available Online 22 October 2020.
DOI
10.2991/assehr.k.201021.053How to use a DOI?
Keywords
Readiness index to change, Transformation, Technology, Hotel service
Abstract

The digital era has encouraged the hospitality industry to adopt the technological development to increase services to guests. This study examines the readiness index to change by hotel employees in facing the transformation of the hotel industry. This paper aims to analyze factors that contribute to the readiness index to change by employees of starred hotels. Data collected from surveys to hotel employees (287 respondents) in Makassar and Parepare city. This paper uses the Technology Readiness Index to analyze data from the survey. The study reveals that the readiness index to change by the hotel employees is at 3.36; the level is medium. Significant contributing factors should be maintained, whereas low contributing factors should be improved. This paper provides insight into the importance of the readiness index to change by the hotel employees. The study also indicates that contributing factors are essential information for hotels in establishing technology transformation in services. Appropriateness, change efficacy, management support, and personal valence can be used to measure readiness of employees to face transformation in the hotel or hospitality industry.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 October 2020
ISBN
978-94-6239-263-2
ISSN
2352-5398
DOI
10.2991/assehr.k.201021.053How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Ali Muhtasom
AU  - Ab. Ahmad
AU  - Kurnia Yusniar Rahman
PY  - 2020
DA  - 2020/10/22
TI  - Starred Hotels Organizational Change: Facing the Transformation of Hospitality Industry
BT  - Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020)
PB  - Atlantis Press
SP  - 222
EP  - 225
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201021.053
DO  - 10.2991/assehr.k.201021.053
ID  - Muhtasom2020
ER  -