Does the Tourist Destination Image Affect the Intention of Spa Tourism in Bandung?

DOI

10.2991/assehr.k.201021.014How to use a DOI?

Keywords

Destination Image, Behavioral Intention, Spa tourism, Wellness Tourism, Spa Traditional Indonesia

Abstract

People who are health conscious and actively enjoy tourism activities such as pampering the body, visiting spas, receiving medical care, improving fitness and adventure. This type of tourism is defined as wellness tourism. Wellness tourism is defined as a phenomenon to improve personal well-being for those who travel to destinations that provide services and experience to rejuvenate the body, mind and spirit. Indonesia has an extraordinary potential of Human Resources in the Tourism sector; the Spa Industry is included in 3 areas of the tourism industry. The Spa and Wellness Industry in Tanah Air has the potential to drive Indonesia’s tourism sector to become increasingly competitive and competitive. An event entitled the Spa & Wellness Tourism Award 2019 themed (Heritage Spa Indonesia) held by the Ministry of Tourism as a form of support for Spa tourism in Indonesia. The number of tourists visiting Bandung according to BPS City of Bandung is for tourists 173,036, while domestic as many as 4,827,589. tourists who visit are not just looking for tourist attractions, but also looking for a place of relaxation to unwind from work. The independent variable in this study is Destination Image which is seen from the dimensions, namely: cognitive image, affective image, and overall image. While the independent variable is Behavioral Intention seen from the dimensions, namely: Keep Visiting, Recommended and Positive WOM. Destination Image affects Behavioral Intention, both partially and simultaneously. The relationship is a positive relationship which means the Destination Image relationship to Behavioral Intention is very strong.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Angga Dewi Anggraeni
AU  - Ratih Hurriyati
AU  - Lili Adi Wibowo
PY  - 2020
DA  - 2020/10/22
TI  - Does the Tourist Destination Image Affect the Intention of Spa Tourism in Bandung?
BT  - Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020)
PB  - Atlantis Press
SP  - 57
EP  - 59
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201021.014
DO  - 10.2991/assehr.k.201021.014
ID  - Anggraeni2020
ER  -