Analytical Hierarchy Process (AHP) as an Approach to Sharia Banks

DOI

10.2991/assehr.k.201021.023How to use a DOI?

Keywords

Bank Selection, Analytical Hierarchy Process, Criteria

Abstract

Analytical Hierarchy Process (AHP) in this study is used as a tool to help find out how to choose Islamic banks. AHP considers factors or criteria based on analysis to solve multi-object and multi-criteria problems based on the comparison of preferences of each element in the hierarchy. The population in this study is the customers of Bank Muamalat and Bank Syariah Mandiri in Garut Regency, with the sample used is simple random sampling and incidental sampling. The number of samples is 40 customers. In addition to AHP, the analysis used in this study is Descriptive Analysis. This research is organized into 3 levels of criteria, the first level answers the formulation of the bank selection problem. The second level analyzes the factors taken into consideration in the selection of banks, which consist of 5 factors, namely religious, mass media, family, location and service quality. The third level is a combination of bank choices with the five factors. The results of this study indicate that the bank which is the most choice of customers is Bank Muamalat at 54.8 percent and Bank Syariah Mandiri at 45.2 percent.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Eti Kusmiati
PY  - 2020
DA  - 2020/10/22
TI  - Analytical Hierarchy Process (AHP) as an Approach to Sharia Banks
BT  - Proceedings of the Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020)
PB  - Atlantis Press
SP  - 91
EP  - 94
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201021.023
DO  - 10.2991/assehr.k.201021.023
ID  - Kusmiati2020
ER  -