Impact of Traffic and Customer Switching Behavior of Hinterland Region on the Patimban Port Development

DOI

10.2991/aer.k.220131.015How to use a DOI?

Keywords

Traffic impact; Customer switching; Hinterland; Road congestion

Abstract

Currently, the Government of Indonesia is developing an international standard port in the Patimban area, Subang and it is hoped that this port can reduce export-import density at the Tanjung Priok Port. This final project aims to determine the customer switching behavior in the hinterland area if the Patimban Port operates and analyze the impact of traffic leading to the Tanjung Priok Port and to the Patimban Port due to the influence of customer switching behavior. This final project was carried out by collecting data in the form of a questionnaire and direct data from the relevant agencies. As a result, the construction of the Patimban Port has an influence on Customer Switching Behavior for container service users in the hinterland area. There are several factors that influence consumers to switch, among others, as many as 7 respondents chose the attractiveness of competitors, 4 respondents chose the main service failure, and 3 respondents chose the service and price failure. Then, the influence of Customer Switching Behavior has an impact on traffic leading to the Ports of Tanjung Priok and Patimban. Traffic on the JORR 1 and Inner City Toll Roads experienced a decrease in congestion with DJ values of 0.698 and 0.650, but on the Cikopo and Jomin roads there was an increase with DJ values of 1.33 and 1.26 on weekdays, 1.72 and 1.52. on weekends.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Laurenzo Kansil
AU  - Arif Fadillah
PY  - 2022
DA  - 2022/02/01
TI  - Impact of Traffic and Customer Switching Behavior of Hinterland Region on the Patimban Port Development
BT  - Proceedings of the Conference on Broad Exposure to Science and Technology 2021 (BEST 2021)
PB  - Atlantis Press
SP  - 93
EP  - 99
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.220131.015
DO  - 10.2991/aer.k.220131.015
ID  - Kansil2022
ER  -