Factor Influencing Consumer’s Purchase Intention on E-Commerce in Indonesia During Pandemic Covid-19 Based on Gender Moderation
- DOI
- 10.2991/aer.k.220131.037How to use a DOI?
- Keywords
- Moderation; E-Commerce; Survey and Mapping; smart-pls
- Abstract
The development of a new technology shifts conventional shopping behaviours from offline shopping to online shopping. The rise of e-commerce market and effect of the COVID-19 pandemic accelerate an expansion of e-commerce integration, this condition provided customers with access to variety of product in much more convenience way. This research aims to discover factors influencing costumer behaviour on purchase intention based on exogenous variables such as trust, perceived ease of use, perceived information seeking, cost-saving and moderated by the influence of gender. This research use partial least square analysis with 169 responders involved that are spread into 79 men and 90 women. By using smart-pls software, this paper discovers that r-square from male variable shown the value of 0,556 (indicates that there are 44,4% unknown variable) and 0.459 for the female variable (indicates that there are 54,1% unknown variable). Thus, based on the analysis, additional variables are needed to fully recognize another factor that influences purchase intention.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Riski Arifin AU - Andriansyah AU - Rizki Agam Syahputra AU - Awal Aflizal Zubir PY - 2022 DA - 2022/02/01 TI - Factor Influencing Consumer’s Purchase Intention on E-Commerce in Indonesia During Pandemic Covid-19 Based on Gender Moderation BT - Proceedings of the Conference on Broad Exposure to Science and Technology 2021 (BEST 2021) PB - Atlantis Press SP - 223 EP - 229 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.220131.037 DO - 10.2991/aer.k.220131.037 ID - Arifin2022 ER -