Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

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Research on Historical and Cultural Communication Strategy of City Image Based on SIPS Model

Authors
Ping Chen1, *, Li Gao2, Xiaoyan Shi3, Tingting Xue1
1Xi’an University of Science and Technology, Xi’an, Shaanxi, China
2Xinxiang County Vocational Education Center, Xinxiang, Henan, China
3China United Northwest Engineering Design and Research Institute, Xi’an, Shaanxi, China
*Corresponding author. Email: 75192717@qq.com
Corresponding Author
Ping Chen
Available Online 29 March 2023.
DOI
10.2991/978-94-6463-124-1_25How to use a DOI?
Keywords
history and culture; city image; SIPS mode; communication strategy
Abstract

History and culture is the source of urban image mining and development, history and culture actively into the city image, can increase the visibility of the city and promote the city development and construction. Starting from history and culture, this paper analyzes the characteristics of history and culture communication, the connection between history and culture and the city image as well as the status quo of communication, and discusses the important value of history and culture in the city image. Then, combining with SIPS mode and starting from the consumption pattern of consumers, it proposes to highlight the history and culture in the city image from four aspects: empathy, recognition, participation and diffusion. And help the city image communication new development.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 March 2023
ISBN
978-94-6463-124-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-124-1_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ping Chen
AU  - Li Gao
AU  - Xiaoyan Shi
AU  - Tingting Xue
PY  - 2023
DA  - 2023/03/29
TI  - Research on Historical and Cultural Communication Strategy of City Image Based on SIPS Model
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 206
EP  - 215
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_25
DO  - 10.2991/978-94-6463-124-1_25
ID  - Chen2023
ER  -