Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

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An Opinion Dynamics Model Considering the Decay of the Opinion Leader's Influence

Authors
Kaixuan Kou1, 2, Yanping Gao1, 2, *, Jingwei Ma3
1School of E-Business and Logistics, Beijing Technology and Business University, Beijing, China
2National Engineering Laboratory for Agri-Product Quality Traceability, Beijing, China
3Safety Assessment Guarantee Department, Beijing, China
*Corresponding author. Email: gaoyanping@btbu.edu.cn
Corresponding Author
Yanping Gao
Available Online 29 March 2023.
DOI
10.2991/978-94-6463-124-1_69How to use a DOI?
Keywords
opinion leader; HK model; decay; online public opinion
Abstract

This paper studies the influence of the opinion leader in the process of opinion dissemination. An extended HK model is proposed by considering the decay of the influence of the opinion leader, and then some simulation experiments are conducted in order to analyze the role of the opinion leader in the evolution of online opinion events and find the factors which affect the influence of the opinion leader. Based on these simulation results, some scientific suggestions are provided for solving online public opinion problems.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 March 2023
ISBN
978-94-6463-124-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-124-1_69How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kaixuan Kou
AU  - Yanping Gao
AU  - Jingwei Ma
PY  - 2023
DA  - 2023/03/29
TI  - An Opinion Dynamics Model Considering the Decay of the Opinion Leader's Influence
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 594
EP  - 603
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_69
DO  - 10.2991/978-94-6463-124-1_69
ID  - Kou2023
ER  -