SWOT-PEST-Porter’s 5 Force Analysis for Post-pandemic the Cheesecake Factory

DOI

10.2991/978-94-6463-124-1_57How to use a DOI?

Keywords

Cheesecake Factory; SWOT Analysis; PEST Analysis; Porter’s Five Force

Abstract

The cheesecake factory is a global restaurant chain. Using SWOT analysis, the overall development of the cheesecake factory is analyzed from four aspects: company’s inside strengths, company’s inside weaknesses, company’s outside opportunities and company’s outside threats. In addition, PEST analysis is embedded to analyze each aspect from four perspectives: political, economic, social and technological. Finally, the five forces model is utilized to generate a SWOT-PEST analysis matrix for cheesecake manufacturing.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuhan Jiang
PY  - 2023
DA  - 2023/03/29
TI  - SWOT-PEST-Porter’s 5 Force Analysis for Post-pandemic the Cheesecake Factory
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 480
EP  - 488
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_57
DO  - 10.2991/978-94-6463-124-1_57
ID  - Jiang2023
ER  -