Exploring the Necessity and Benefits of Ethical Business Practices

DOI

10.2991/978-94-6463-124-1_62How to use a DOI?

Keywords

Sustainability; Corporation social responsibility; Ethical business practices; Business performance

Abstract

This paper explores how business can play an active role as an important group player in society through the dynamics of current social developments and calls for ethical initiatives. Taking Unilever as an example, layers of in-depth exploration are conducted around this topic. Unilever’s business model and corresponding initiatives are analyzed to assess and discuss the effectiveness of the current approach from preliminary academic theories on sustainability, triple social bottom line, and corporate social responsibility (CSR). Ultimately, some innovative suggestions for future practice are provided in the final presentation.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yang Ding
PY  - 2023
DA  - 2023/03/29
TI  - Exploring the Necessity and Benefits of Ethical Business Practices
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 529
EP  - 536
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_62
DO  - 10.2991/978-94-6463-124-1_62
ID  - Ding2023
ER  -