Designing A Communication Strategy of Product and Visual for Ruangguru Application

Keywords

Promotion, Advertising, Application, Digital Campaign, Communication Visual Design.

Abstract

Ruangguru is an online learning application that provides benefits for various levels of education, especially 12th grade high school students. From Ruangguru promotions that have been done before, the current totals have not reached the number of targeted users. For 12th grade students, the National Examination, always be their main concern of studying. Many ways used to deal with it, one is make a learning group that usually placed at fast food restaurants. However, they often forget the purpose to learn and play smartphones instead. This problem can be solved by Designing a Communication Strategy of Product and Visual for Ruangguru Application. This campaign design uses qualitative methods to find a suitable strategy to inform the benefits and features that exist in Ruangguru application to achieve the target desired. This design aims to provide product-related information and provide innovation in a learning application promotion. The result of this research is the design of product promotion using AISAS method as media strategy, utilizing various means of information to spread Ruangguru utility, and main media in the form of an event. Hopefully this design can assist the exploration of advertisers and visual communication designers in solving the promotional problems of similar products

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tyana Anggraeni
AU  - Ilhamsyah
PY  - 2019/07
DA  - 2019/07
TI  - Designing A Communication Strategy of Product and Visual for Ruangguru Application
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 566
EP  - 573
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910985
ID  - Anggraeni2019/07
ER  -