Home Cooking, Housewives, and The Business Opportunity In The Internet Era

Keywords

culinary, business, creative industry

Abstract

Industrial Revolution 4.0 which is characterized by the widespread use of the internet, opens up many new opportunities in the creative industry where one of them is the culinary. There are many housewives with their ability to process a delicious home cooking with a taste that is not inferior to the restaurant. This potential is not unaware of themselves, but conventional culinary business requires the availability of physical location, equipment, promotion, transportation and logistics with quite some cost. This study tries to see further how the use of the internet in supporting the culinary busines, especially by housewives who peddle home cooking, as well as find out the opportunity and obstacles that arise in the process. This research using qualitative research methods to process the data comes from the printed literature and the internet, as well as interview with industry players themselves. The internet allows housewives to run their culinary business with much lower financial capital. Some of the reasons are a cheaper promotion through social media, the consumption pattern of people who are increasingly accustomed to buying food through delivery service such as GoFood, as well as the growing marketplace for home cooking such as Delihome and Madhang

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ercilia Octavia
PY  - 2019/07
DA  - 2019/07
TI  - Home Cooking, Housewives, and The Business Opportunity In The Internet Era
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 195
EP  - 202
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910934
ID  - Octavia2019/07
ER  -