Visual Study on Small and Medium Enterprises Product Packaging in Bandung Regency

Keywords

Packaging, Primary Display Panel, Branding

Abstract

One of the sub-sectors of creative industry that many cultivated by Small and Medium Enterprises (SMEs) is the culinary industry (food and beverages). But in fact, existing SMEs face the common problems such as branding, logo and packaging. However, they have weaknesses that result in products stagnant, one of which is the packaging design factor. This research used exploratory research with qualitative approach. The method used is case study with SMEs’ products in Bandung Regency i.e. luwak coffee, strawberry preserves and peanut. Secondary data collection is conducted through literature study. Data processing used matrix analysis that compares by aligning visual data. This observation aims to collect data related to the packaging design that becomes the research objects. The results of this study are expected to be a reference to get the appropriate Primary Display Panel (PDP) and provide an understanding of packaging design strategy by utilizing the Primary Display Panel.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arry Mustikawan
AU  - Wirania Swasty
PY  - 2019/07
DA  - 2019/07
TI  - Visual Study on Small and Medium Enterprises Product Packaging in Bandung Regency
BT  - Proceedings of the 5th Bandung Creative Movement International Conference on Creative Industries 2018 (5th BCM 2018)
PB  - Atlantis Press
SP  - 97
EP  - 104
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125910920
ID  - Mustikawan2019/07
ER  -