Designing Social Campaign Healthy Life Style for HIV/AIDS Prevention Through Muaythai

DOI

10.2991/bcm-17.2018.79How to use a DOI?

Keywords

Social Campaign, HIV/AIDS, Living Healthy, Prevention, Divert

Abstract

The number of those who suffer HIV/AIDS in Indonesia especially in Bandung is gradually increasing each year. This was caused by lack of awareness about HIV/AIDS causes, so they are still doing risky things. Teenagers and early adulthood are very worrying, because the most number of those who suffer HIV/AIDS is 20-29 years. Their dreams could be hampered because what they have done. With qualitative method of research, and communication strategy AISAS, it have came to the result that the way to deliver the information and education about HIV/AIDS along with the prevention is by designing a social campaign through living healthy, aims to divert their bad activities. The medias could be formed in such a chain of events like public event, video, print-ad, and some of the other proponent medias.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fildzah Shabrina Firdaus
AU  - Jiwa Utama
PY  - 2018/02
DA  - 2018/02
TI  - Designing Social Campaign Healthy Life Style for HIV/AIDS Prevention Through Muaythai
BT  - Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 403
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.79
DO  - 10.2991/bcm-17.2018.79
ID  - Firdaus2018/02
ER  -