A Holistic Approach to Human Resources and Community Engagement

A Case Study of a Malaysian Logistics Company

DOI

10.2991/978-94-6463-666-6_10How to use a DOI?

Keywords

Human Resources Sustainability; Social Responsibility; Malaysian Logistics

Abstract

A surge in demand for logistic services is resulted from the rising demand of manufacturing, food and beverages and perishable products, and the people’s online purchasing lifestyle in Malaysia. Despite the bright future of the logistics sector, however, the sector only accounted for 3.7% of total employment in Malaysia which the current manpower is incompatible to fulfill the demand of the sector. Inevitably, Malaysia will continue to face labour shortages in this sector. Undeniably, effective human resource management plays an important role in enhancing employees’ job satisfaction which would eventually attract more young talents into this industry to mitigate potential operation disruption due to labor shortages. This case study aims to unveil a well-established Malaysian logistics company’s human resource management policies and practices particularly in the development of sustainable human resources to enhance the company’s operation effectiveness, reduce operation risks, and conserving a pool of talents to cater the increased demand in the nation’s logistic industry. In addition, this case study employs a qualitative approach by interviewing the company’s management team with open-ended questions. This case study successfully reveals the unique human resource management adopted by the company which inculcates the value of corporate social responsibility to reflect the company’s successor’s social entrepreneurial spirit. Furthermore, this case study also elaborates the community engagement initiatives taken by the company to attract those house-wives who live within the company’s parameter. Additionally, this case study also reveals the initiatives taken by the company in taking care the community’s wellbeing as well as its workforce. The relentless efforts demonstrated by the company in the realm of corporate citizenship is also being exhibited in the case study in order to create cost effective employment opportunity coupled with high commitment in social concerns. Ostensibly, the findings of this case study provide an avenue for the nation’s logistic companies to build a healthy workforce, create a sound society impact and portray a positive employment image based on sustainable human resource.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hooi Ching Khor
AU  - Yin Kuan Ng
AU  - Ka Fei Lai
AU  - Luen Peng Tan
AU  - Kum Lung Choe
PY  - 2025
DA  - 2025/03/17
TI  - A Holistic Approach to Human Resources and Community Engagement
BT  - Proceedings of the 12th International Conference on Business, Accounting, Finance and Economics (BAFE 2024)
PB  - Atlantis Press
SP  - 167
EP  - 174
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-666-6_10
DO  - 10.2991/978-94-6463-666-6_10
ID  - Khor2025
ER  -