Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)

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The Effects of Digital Transformation and Flexibility Among Tourism Small and Medium Enterprises Business Resilience in Malaysia

Authors
Hninn Pwint Phyu1, *, Yuen Onn Choong1, Ai Na Seow1
1Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900, Kampar, Malaysia
*Corresponding author. Email: hninnpwintphyu@1utar.edu.my
Corresponding Author
Hninn Pwint Phyu
Available Online 31 December 2023.
DOI
10.2991/978-94-6463-342-9_25How to use a DOI?
Keywords
Digital transformation; flexibility; business resilience; SMEs in Malaysia
Abstract

In Malaysia, Small and Medium-sized Enterprises (SMEs) significantly contribute to the country’s economy and employment sector. They make up a large majority of the business establishments. However, SMEs face various uncertainties, like disasters and crises, which can jeopardise their survival and operations. To address this, SMEs are working on becoming more resilient to effectively respond, predict, and adjust to unforeseen situations. Therefore, it is crucial to comprehend the factors that influence the ability of SMEs to withstand challenges in a highly unpredictable and competitive business environment. Thereby, the main aim of this study is to examine the effects of digital transformation and flexibility on tourism SMEs business resilience in Malaysia. A quantitative approach will be adopted to collect the primary data. A minimum sample of 68 SMEs will be selected. Questionnaires will be designed and distributed to SMEs’ owners and managers. The data will be analysed using statistical software such as IBM SPSS V27 and Smart PLS V4 software. A partial least square structural equation modelling will be used to validate and test the proposed model and propositions. The findings of this study are expected to offer valuable insights to policymakers and SME managers on the effective strategies for improving business resilience through digital transformation and flexibility.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2023
ISBN
10.2991/978-94-6463-342-9_25
ISSN
2352-5428
DOI
10.2991/978-94-6463-342-9_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hninn Pwint Phyu
AU  - Yuen Onn Choong
AU  - Ai Na Seow
PY  - 2023
DA  - 2023/12/31
TI  - The Effects of Digital Transformation and Flexibility Among Tourism Small and Medium Enterprises Business Resilience in Malaysia
BT  - Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
PB  - Atlantis Press
SP  - 335
EP  - 343
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-342-9_25
DO  - 10.2991/978-94-6463-342-9_25
ID  - Phyu2023
ER  -