Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)

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Challenges Faced by Accounting Professionals in Artificial Intelligence-Based Technology Environment and Determinants of Acceptance

Authors
Chun-T’ing Loh1, *, Yen-Hong Ng1, Ah-Suat Lee1, Yoon-Mei Chin1, Pik-Yin Foo1
1Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Petaling Jaya, Malaysia
*Corresponding author. Email: ctloh@utar.edu.my
Corresponding Author
Chun-T’ing Loh
Available Online 31 December 2023.
DOI
10.2991/978-94-6463-342-9_5How to use a DOI?
Keywords
Artificial intelligence; Challenges; TAM; Technology acceptance; Accounting professionals
Abstract

Artificial intelligence (AI) refers to the ability of machines to perform tasks on behalf of humans, while learning over time. With digital technologies, repetitive and routine accounting tasks can be performed with the assistance of AI-based technology. This provides accounting professionals with more time to focus on tasks that require judgement and skills beyond the scope of AI. Additionally, a company can gain benefits such as cost savings from improved efficiencies in accounting functions. However, without the acceptance of AI-based technology by accounting professionals, it is unlikely the company will realize these benefits. This paper aims to investigate the key challenges faced by accounting professionals in adopting AI-based technology. The research examines, from the perspective of the Technology Acceptance Model (TAM), how perceived ease of use, perceived usefulness, and trust as an additional variable determine AI-based technology acceptance among accounting professionals. The study concludes with a conceptual framework to provide insights on forces driving the use of AI-based technology in the accounting profession.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2023
ISBN
10.2991/978-94-6463-342-9_5
ISSN
2352-5428
DOI
10.2991/978-94-6463-342-9_5How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chun-T’ing Loh
AU  - Yen-Hong Ng
AU  - Ah-Suat Lee
AU  - Yoon-Mei Chin
AU  - Pik-Yin Foo
PY  - 2023
DA  - 2023/12/31
TI  - Challenges Faced by Accounting Professionals in Artificial Intelligence-Based Technology Environment and Determinants of Acceptance
BT  - Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
PB  - Atlantis Press
SP  - 57
EP  - 65
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-342-9_5
DO  - 10.2991/978-94-6463-342-9_5
ID  - Loh2023
ER  -