Examining The Relationship Between Religiosity and Green Purchase Intention Among Consumers in Malaysia

DOI

10.2991/978-94-6463-342-9_11How to use a DOI?

Keywords

Religiosity; Purchase Intention; Green and Malaysian Consumers

Abstract

Green purchase intention is an important phenomenon that has gained global attention. The relationship between religiosity and green purchase intention is revealed through a review of recent studies. The current study examined the relationship between religiosity and green purchase intention via a holistic approach based on the general theory of marketing ethics, Hunt and Vitell model. Data was collected of 30 respondents from Kampar. A total of 30 responses were collected with the help of a self-administrated questionnaire based on the convenience sampling approach. SPSS method was chosen to test the research model and hypotheses. In this study, the term religiosity is defined as a multidimensional construct that includes intrinsic religiosity, extrinsic religiosity, and quest religiosity. Previous research has overlooked the quest dimension, which refers to religious restraint questioning and doubting. The outcome demonstrates a favorable relationship between intrinsic, extrinsic, and quest religiosity and the desire to make green purchase intention. The study also emphasizes the significance of the link between quest religiosity and intention to make green purchases. This study presents future avenues for research as well as useful implications for green consumers, and green marketers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sobia Mannan
AU  - Choe Kum Lung
AU  - Tan Luen Peng
PY  - 2023
DA  - 2023/12/31
TI  - Examining The Relationship Between Religiosity and Green Purchase Intention Among Consumers in Malaysia
BT  - Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023)
PB  - Atlantis Press
SP  - 135
EP  - 146
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-342-9_11
DO  - 10.2991/978-94-6463-342-9_11
ID  - Mannan2023
ER  -