Predictive Analysis of Customer Churn in Community-Supported Agriculture Based on RFM Modeling
- DOI
- 10.2991/978-94-6463-326-9_39How to use a DOI?
- Keywords
- RFM model; community-supported agriculture; customer churn; early warning models
- Abstract
High customer turnover has been a significant challenge in China's community-supported agriculture (CSA) industry. Establishing a customer churn prediction and intervention management mechanism based on consumption data analysis is of great significance for the sustainable and healthy operation of many Chinese CSA family farms. In this paper, we utilize RFM models (Recency, Frequency, and Monetary) and algorithms to rank and classify the consumption ability of CSA customers on a regular basis. This is done by analyzing their recent purchase time, number of times of consumption, and consumption data. In order to determine the reasons behind CSA customer loss and intervene early, it is important to continuously enhance the knowledge and level of intelligent management in the CSA industry. This will effectively support the healthy and stable development of the community-supported agriculture industry.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Xiaoying Yan AU - Mei Yin AU - Renren Li PY - 2023 DA - 2023/12/30 TI - Predictive Analysis of Customer Churn in Community-Supported Agriculture Based on RFM Modeling BT - Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023) PB - Atlantis Press SP - 380 EP - 387 SN - 2589-4900 UR - https://doi.org/10.2991/978-94-6463-326-9_39 DO - 10.2991/978-94-6463-326-9_39 ID - Yan2023 ER -