Utility or pleasure? A perspective on the human-computer interactive function of wearables in the Metaverse

DOI

10.2991/978-94-6463-326-9_29How to use a DOI?

Keywords

Human-computer interaction (HCI); customer behavior; the Metaverse; wearable device

Abstract

This study explores consumer preferences in the Metaverse, focusing on wearables at the crossroads of human-computer interaction and consumer behavior. It investigates the balance between utilitarian and hedonistic preferences, influenced by rational and irrational factors such as psychological, emotional, and societal dynamics. By merging economic models with empirical observations, this paper sheds light on the ongoing debate about utility versus pleasure in consumer decision-making and offers insights into effective Metaverse marketing strategies. The findings reveal the dynamic nature of consumer preferences and suggest avenues for optimizing the design and marketing of wearables in the Metaverse to cater to diverse consumer needs across varied demographics and market segments.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xi Chen
PY  - 2023
DA  - 2023/12/30
TI  - Utility or pleasure? A perspective on the human-computer interactive function of wearables in the Metaverse
BT  - Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)
PB  - Atlantis Press
SP  - 269
EP  - 280
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-326-9_29
DO  - 10.2991/978-94-6463-326-9_29
ID  - Chen2023
ER  -