Research on the Impact of Algorithm Control on the Continuing Intention of gig Workers: Based on Fair Heuristic Theory

DOI

10.2991/978-94-6463-326-9_22How to use a DOI?

Keywords

Algorithmic control; Perception of fairness; Continuing intention

Abstract

The rise of the gig economy has prompted a large number of workers to flock to the delivery and ride hailing industries, and their work process is fully controlled by algorithms, which shape the overall perception of gig workers’ work process. Based on the theory of fairness heuristic, this study found that algorithmic control can positively affect the fairness perception of gig workers, and fairness perception positively affects the continuing intention of gig workers. Fairness perception plays a positive predictive role between algorithmic control and continuing intention.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wanqing Jiao
PY  - 2023
DA  - 2023/12/30
TI  - Research on the Impact of Algorithm Control on the Continuing Intention of gig Workers: Based on Fair Heuristic Theory
BT  - Proceedings of the 2023 3rd International Conference on Business Administration and Data Science (BADS 2023)
PB  - Atlantis Press
SP  - 208
EP  - 215
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-326-9_22
DO  - 10.2991/978-94-6463-326-9_22
ID  - Jiao2023
ER  -