Research on dual-channel fresh food supply chain under the sharing of fresh-keeping costs

DOI

10.2991/978-94-6463-102-9_90How to use a DOI?

Keywords

Consumer channel preference; Dual-channel supply chain; Fresh products; Cost sharing; Supply chain member coordinationa

Abstract

This study is aimed at the secondary fresh supply chain composed of suppliers and retailers, based on the premise of the unified retail price of fresh products online and offline. At the same time, this paper considers that the demand for fresh products is affected by the freshness of the product, the level of online value-added services and the level of offline promotion, and introduces a cost-sharing contract. The research uses the Starkolberg game to build a centralized decision-making model (FC mode), a decentralized decision-making model with no shared cost of preservation (FS mode), and a decentralized decision-making model with shared preservation costs (FD mode). To explore whether the supplier bears the retailer's cost of fresh-keeping, the impact on the decision-making of suppliers and retailers, in order to achieve coordination among supply chain members. The research shows that: (1) The total demand and total profit of the supply chain in the FD model are larger than those in the FS model; (2) The fresh-keeping level of supply chain members in FD model is better than that in FS model. The fresh-keeping cost sharing contract is conducive to improving the fresh-keeping efforts of supply chain members, thereby improving the freshness of fresh products.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fang Zhang
AU  - Xiaotian Qu
PY  - 2022
DA  - 2022/12/29
TI  - Research on dual-channel fresh food supply chain under the sharing of fresh-keeping costs
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 868
EP  - 887
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_90
DO  - 10.2991/978-94-6463-102-9_90
ID  - Zhang2022
ER  -