Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Folk cultural tourism sustainable development strategy based on ROST CM6 text analysis —— An Empirical Case of Xijiang Qianhu Miao Village

Authors
Yanhong Liu1, Jieyu Liang1, Yu Cao1, Jun Yuan1, *, Xiang Li1
1Shenzhen University, Shenzhen, China
*Corresponding author. Email: 150006437@qq.com
Corresponding Author
Jun Yuan
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_20How to use a DOI?
Keywords
Xijiang Qianhu Miao Village; folk tourism; sustainable development strategy; text analysis
Abstract

Under the background of economic and cultural integration, combining folk culture with the tourism industry for brand management will promote the sustainable development of the local tourism industry. Through obtaining 2011 online comments from Ctrip and hornet's nest, selecting top 60 high frequency words with further emotional analysis, semantic network analysis and sentiment analysis by ROST CM6 to Guizhou Xijiang Qianhu Miao Village which is known as the "Miao Culture Museum", this paper finds out the factors that affect folk tourism, and puts forward products, services, channels, pricing and brand protection strategies to strengthen the inheritance and protection of traditional ethnic culture and raise the awareness of local people to participate in and protect it. It not only has certain reference value for improving the satisfaction of domestic folk tourism tourists, but also enriches the research methods of the sustainable development of folk tourism and provides new research ideas.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
978-94-6463-102-9
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanhong Liu
AU  - Jieyu Liang
AU  - Yu Cao
AU  - Jun Yuan
AU  - Xiang Li
PY  - 2022
DA  - 2022/12/29
TI  - Folk cultural tourism sustainable development strategy based on ROST CM6 text analysis —— An Empirical Case of Xijiang Qianhu Miao Village
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 168
EP  - 177
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_20
DO  - 10.2991/978-94-6463-102-9_20
ID  - Liu2022
ER  -