Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)

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Determinants of Shopping Style in Dual-channel Supply Chain: Grounded Theory from the Consumer Perspective

Authors
Yuhan Hou1, Jinyuan Song2, Yongjun Xu3, Xuan Ye4, *
1School of Economics and Management, Yanshan University, Qinhuangdao, 066004, China
2School of Pittsburgh, Sichuan University, Sichuan, 610065, China
3School of Economics and Management, Guangdong University of Petrochemical Technology, Maoming, 525000, China
4School of Finance, Zhongnan University of Economics and Law, Wuhan, 430073, China
*Corresponding author. Email: 201921030101@stu.zuel.edu.cn
Corresponding Author
Xuan Ye
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-102-9_83How to use a DOI?
Keywords
Grounded theory; Dual-channel supply chain; Analytic hierarchy process; Impact factors
Abstract

Supply chain management is one of the key research topics today, and it is also a bridge connecting the world. At present, most of the relevant research focuses on the pricing and decision-making of suppliers, and there are few articles on the supply chain from the perspective of consumers. Therefore, this paper studies the determinants of shopping patterns under the dual-channel supply chain. According to the grounded theory, interview the respondents, analyze, code and classify the original data, extract the main and sub-categories, and build a theoretical system. Using the grounded theory method, the extracted main categories are taken as important influencing factors. Then, through a questionnaire survey and analytic hierarchy process, the weight of each influencing factor is obtained. Finally, it is concluded that shopping experience, price factors, logistics factors, customer service, product quality and information access have a significant impact on consumers’ choice of shopping methods, among which product quality and price factors are the most considered by consumers, and retailers should put forward corresponding suggestions and improvements for the above factors.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
29 December 2022
ISBN
978-94-6463-102-9
ISSN
2589-4900
DOI
10.2991/978-94-6463-102-9_83How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuhan Hou
AU  - Jinyuan Song
AU  - Yongjun Xu
AU  - Xuan Ye
PY  - 2022
DA  - 2022/12/29
TI  - Determinants of Shopping Style in Dual-channel Supply Chain: Grounded Theory from the Consumer Perspective
BT  - Proceedings of the 2022 2nd International Conference on Business Administration and Data Science (BADS 2022)
PB  - Atlantis Press
SP  - 809
EP  - 821
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-102-9_83
DO  - 10.2991/978-94-6463-102-9_83
ID  - Hou2022
ER  -