The Role of Banyuwangi Ethnic Carnival 2015 for Event Tourism in Banyuwangi

DOI

10.2991/atf-16.2016.89How to use a DOI?

Keywords

Banyuwangi, Banyuwangi Ethno Carnival, Event, Carnival, Event Tourism, Event as Attraction, Event as Animator, Event as Image Makers, Event as Place Marketing, Event as Catalyst

Abstract

Banyuwangi Regency is located at the most eastern tip of the island of Java. The district has many interesting tourism potential, both nature and man-made tourism product. One of the man-made tourism product which is currently being developed is an event that is packed in a series of events named Banyuwangi Festival.The series of Banyuwangi Festival, one of them is Banyuwangi Ethno Carnival which is one of the government's efforts for Banyuwangi as an image that aim to attract tourists and as an effort to improve the image of Banyuwangi. The activities of Banyuwangi Ethno Carnival is certainly need to involve parties concerned, such as the Government as giving permission for the event Banyuwangi Ethno Carnival in Banyuwangi, as well as experts such as committee organizers, community leaders, religious figures, IECA, researchers, and people who have the knowledge and awareness on the implementation of Banyuwangi Ethno Carnival. In the involvement of Banyuwangi Ethno Carnival event, the researcher want to know the effect of the event on the image of Banyuwangi.. The theory used is the theory of tourism event which consists of five aspects: the event as an attraction, event as an animator, event as image makers, event and place marketing, and event as a catalyst by means of analysis by descriptive statistics and Spearman Rank Correlation. Thus, this research results in a conclusion and recommendations related to the role of BEC event as an event tourism in Banyuwangi. To the factor of event as attraction, the result can be said has a sufficient quality. This can be seen from the indicators in the field such as accessibility, centrality, clustering which get sufficient performance results. To the factor of event as animator, the result can be said has a sufficient quality. This can be seen from the indicators in the field such as attraction and facilities which get adequate performance results. To the factor of event as Image Maker results with Good quality. This can be seen from the indicators such as the publicity field which get good performance results. To the factor of event as Place Marketing results with Very Good quality. This can be seen from the indicators in the field such as local authorities and tour agency which get very good performance. To the factor of event as catalyst results with Good quality. This can be seen from the indicators such as urban renewel field, phsyical redevelopment, image enhancement which get good performance results

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arif Setiawan
AU  - Mutia Jayani
AU  - Noor Annissa
AU  - Rima Oktavia
AU  - Rintan Triyani
AU  - Rizky Adhy
AU  - Vanda Audita
AU  - Bagus Muhamad
AU  - Dendy Sundayana
AU  - Rachmat Mulyawan
PY  - 2016/05
DA  - 2016/05
TI  - The Role of Banyuwangi Ethnic Carnival 2015 for Event Tourism in Banyuwangi
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 580
EP  - 586
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.89
DO  - 10.2991/atf-16.2016.89
ID  - Setiawan2016/05
ER  -