The Perceptions of Japanese Tourists Towards The Japanese Guides in Bali

DOI

10.2991/atf-16.2016.78How to use a DOI?

Keywords

Japanese guide, service quality, 5 dimensions of quality, factor analysis.

Abstract

The research aims at knowing and analyzing the perceptions of Japanese tourists towards the Japanese guides in Bali.. Japanese guides have important role in tourism in providing services to the Japanese guests. Explorations factor analysis used to measure quality service of the guide. Variable of research used 5 dimensions of quality service from Zeithaml-Parasuraman- Berry. These are tangible, reliability, responsiveness, assurance, and empathy. The data were collected by using questioners administered to 100 Japanese tourists, interview and document study. The data analyzed quantitatively based on scale of Likert. Character of respondents was categorized based on sex, age, occupancy, length of stay, and visit purpose. The findings of this study are "empathy" has biggest point from 4 others. "Responsiveness", "assurance", "reliability" in no 2, 3, and 4. "Tangible" got the lowest point from that 5 dimensions. "Tangible" aspect need to be followed up by giving serious attention and action to increase quality of service for Japanese guest in Bali.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lukia Zuraida
AU  - Indah Kusumarini
PY  - 2016/05
DA  - 2016/05
TI  - The Perceptions of Japanese Tourists Towards The Japanese Guides in Bali
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 508
EP  - 513
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.78
DO  - 10.2991/atf-16.2016.78
ID  - Zuraida2016/05
ER  -