The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan

DOI

10.2991/atf-16.2016.76How to use a DOI?

Keywords

packaging, purchase decision, tour packages

Abstract

West Java has many potential tourist attractions, began to develop at this time, such as natural attractions, artificial, cultural, culinary, and special interest. One tourist attraction that develop nowadays is art tourist destination. Its development can be seen in Bandung, Bandung Regency, and West Bandung Regency. Bale Seni Barli- Kota Baru Parahyangan is one of the art tourist destination in West Bandung Regency, this destination offers a variety of activities which is workshop for tourists. . In order to increase the visitor, the management of Bale Seni Barli-Kota Baru Parahyangan offers a tour packages (packaging) with the main target are education institutions such as kindergarten, elementary, junior high, and high school. Related to the matter so that the research about the influence packaging towards the purchase decision of tour packages to student tourists, in order to obtain findings on the effect of packaging consisting of or demand generators include attractions, provide value to the customer, consistent quality and compatibility, be well planned and coordinated, distinctive customer benefits, and covers all the details on purchasing decisions tour packages to student travelers Bale Seni Barli-Kota Baru Parahyangan. The research used descriptive verification type and the method used is an explanatory survey using an ordinal scale. The population in this research are educational institutions with the sample size using the formula of Slovin, thus obtained a sample of 42 respondents. The sampling technique used is sample random sampling and data analysis technique used is multiple regression analysis. Based on the results of the variables studied, showing that the effect of packaging on purchase decisions outbound tour packages for 79,9%, while the remaining 20,1% is influenced by other variables not examined in this study, such as the quality of products and promotions

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Micky Yunus
PY  - 2016/05
DA  - 2016/05
TI  - The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 491
EP  - 498
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.76
DO  - 10.2991/atf-16.2016.76
ID  - Yunus2016/05
ER  -