Sustainable Holiday Learning: Ethical Standard for Travel Agent

DOI

10.2991/atf-16.2016.68How to use a DOI?

Keywords

sustainable holiday, ethical standard,travel agent

Abstract

The increase of tourist arrivals recently reach more than a billion and marked above average growth since the 2009 economic crisis globally. The increase of business cope with the increase of tourist needs such as food, water, and energy in a well condition while travel agent ignore of those resources and continue to exploit them. Travel agent practices arise in term of business to get cheaper prices from food supplier or international restaurant franchises as well as the use of transportation vehicle without compromising the negative impact on environment. The paper outline weaknesses in relation to the lack of implementation of ethical standard related to sustainable tourism. To do so, the concept of general framework on sustainability as travel agent continues to gain their business ethically. The magnitude of travel and tourism industry trends endangers mostly on environment while tourist also attract mostly to high quality environment. The purpose of this paper is to articulate a set of ethical standards for travel agent. The standards are focused on promoting sustainable holiday principles for travel agent. The mission is based on literature review from previous studies focus on ethical standard at tourism industry. Global code of ethic for tourism becomes an important concept to be aware of by today tourism business that already left behind the practices. The code features implementation mechanism for responsible and sustainable tourism which contain comprehensive principle account for economic, social, cultural and environmental component of travel and tourism. The code also promote into government legislation, business practices and traveler's attitude. Therefore, as the commitment of sustainable holiday for travel agent, the standard should be applied in travel agent business operation to improve the quality of environment, economic and socio culture at the destinations.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Any Noor
AU  - Nono Wibisono
PY  - 2016/05
DA  - 2016/05
TI  - Sustainable Holiday Learning: Ethical Standard for Travel Agent
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 451
EP  - 456
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.68
DO  - 10.2991/atf-16.2016.68
ID  - Noor2016/05
ER  -