"Wine Club" A New Phenomenon of Urban Lifestyle in Jakarta

DOI

10.2991/atf-16.2016.61How to use a DOI?

Keywords

Wine club phenomenon, young people, life style, wine industry, wine bar & lounges, vin, Indonesia, Jakarta

Abstract

The development of tourism industry has risen significantly in Indonesia. As the capital, Jakarta has become a metropolitan which has developed very fast in many fields, like in business & International trade. Other than that Jakarta is also a tourism destination which is focused on shopping and culinary tourism. There are many kinds of specialty dish that is offered for culinary lovers, the foods such as: rendang, gudeg, mpek-mpek, etc, and the drinks such as bandrek, tuak, etc. The graph of tourist's number, domestic or international, each year has shown a significant increase, this graph is also can be seen with the development of the number of accommodation facility like hotels, restaurants, and bars and lounges, which is also rising significantly. Nowadays, there's a change taking place in the people of Indonesia's lifestyle, especially in large cities, like in Jakarta, Medan, and Surabaya, becoming a "melting pot" for many cultures coexisting there, especially from many expatriates who lives in those metropolitans. Slowly but surely, the people is influenced by the western cultures, making the Indonesian culinary have to compete with international culinary, it is proven by the existence of restaurants that has a western theme and is styled according to western's taste, from the menu that is served, the atmosphere inside the restaurant, to the service that is given. According to early research, many young people in Jakarta have already embraced the lifestyle of the tourists by starting to drink wine. Even more, today in Jakarta there are already a lot of wine bar and lounges, which serves wine as the main drink, this is to attract foreign tourists and also Indonesian people who loves wine. After seeing this phenomenon, the writer is interested to study the phenomenon of wine community as a life style in Jakarta. The purpose is to identify the factors that have influence on the change of the people's life style, especially the young people, with the presence of wine community in Jakarta. In this research, the writer will use qualitative method with the scale of measurement as interval scale and case study, because it is more fitting if the main question of a research has "how" and "why" in it, other than that, the writer only have a little chance to control the events that's going to be investigated, and also the focus of the research is located in the today's phenomenon in the context of real life. The research will be conducted in five (5) sample of wine bar and lounge, three (3) wine community, and two (2) wine distributor in Jakarta. Gay's theory states that the size of minimum sample that is acceptable by the research design is 10% of the population. The ten sample which the writer will take are Social House, Cork & Screw, Vin + Wine & Beyond, Vox Populi Wine Komunitas, Asosiasi Sommelier Indonesia, Hog Nafas Caf‚, The Peak Penikmat, Rotary Wine Club, The 101 Hotel Jakarta and PT. Prima Aktif Nusantara. After the research is conducted, i

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Asep Parantika
AU  - Lucia Natalia
PY  - 2016/05
DA  - 2016/05
TI  - "Wine Club" A New Phenomenon of Urban Lifestyle in Jakarta
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 411
EP  - 419
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.61
DO  - 10.2991/atf-16.2016.61
ID  - Parantika2016/05
ER  -