The Implementation of Strategic Management of Education in Increasing Sustainable Competitive Advantage through Strategic Alliances: a case study at Bandung and Bali Institute of Tourism Ministry of Tourism, Indonesia

DOI

10.2991/atf-16.2016.41How to use a DOI?

Keywords

Strategic Management, Strategic Alliance, Sustainable Competitive Advantage, Tourism Education

Abstract

Competitiveness, excellences and quality are strategic issues and a big agenda and of Bandung and Bali Institute of Tourism (STP) and the Deputy of Tourism Institutional Development of the Ministry of Tourism. To realize their vision and mission, the two institutions are faced with a number of challenges especially regarding the resources (educators, physical facilities, finance). Therefore, in this tight and fast-changing era of globalization, efforts to conduct and develop strategic alliances with all stakeholders is a must. This study aims to determine and assess empirical overview of strategic issues faced and strategies undertaken in response to the needs of human resource development as well as future strategic alliances that were done by STPs to respond to global competition. This study uses a qualitative method with case study approach, and the data is collecting technique used is interview, observation and document study. The sampling technique used is purposive. The analysis of data is performed through the display data, data reduction and verification of data through triangulation process. The results shows that in facing the global competition STPs are faced with a number of internal and external strategic challenges, and to achieve their goals it can not be done alone but they should form an alliance with all stakeholders. STP performs various strategic measures through the internal and external improvement. Strategic alliances with other institutions is done by focusing on the improvement of the quality of education towards the world class tourism, giving the priority on the provision of education (joint program), on the job training, recruitment of graduates, the support of the development of tourism educational institutions, and optimization of the implementation of the three responsibilities, both in terms of quantity and quality, as well as the establishment of a research culture for the teachers.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Herlan Suherlan
PY  - 2016/05
DA  - 2016/05
TI  - The Implementation of Strategic Management of Education in Increasing Sustainable Competitive Advantage through Strategic Alliances: a case study at Bandung and Bali Institute of Tourism Ministry of Tourism, Indonesia
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 282
EP  - 288
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.41
DO  - 10.2991/atf-16.2016.41
ID  - Suherlan2016/05
ER  -