Tourism Management in Cikondang Ancestral Hamlet

DOI

10.2991/atf-16.2016.11How to use a DOI?

Keywords

Tourism Management, Village Tourism, Cultural Heritage, Tourist Attraction

Abstract

In accordance with the Bandung Regency Government's policy to initiate tourism as a way in elevating the living standard of the people, there are some villages declared as tourism village by the government. One of the villages is Lamajang Village, which has various potential for tourism. One of the attractions is the presence of a small hamlet called Cikondang known for its traditional house compound. Cikondang Ancestral Hamlet as a part of Lamajang Tourism Village in Bandung Regency, Indonesia, has very strong potentials in heritage tourism. However, this noble purpose of tourism has not reached any significant achievement. This condition clearly needs to be followed through by the society as well as the governments and tourism industry players. The effort that can be taken is to strengthen the traditional values and manage it to become attractive tourism activities that can be offered to the visitors. A very strong challenge faced in managing tour-ism activities in this hamlet is the local wisdom itself known as 'pamali' (taboo). As much interested as the visitors to experience the local tradition, the Cikondang people still strongly hold to the restrictions inherited from their ancestors. Restrictions such as the visitors cannot enter the traditional house and the forbidden forest, visitors are not allowed to have noisy activities, will hold back visitors in enjoying the tourism activities that can be offered by this hamlet. At this moment the people of Cikondang has not seen tourism to be their main activities and their main income. Some visitors do come by and the people are already familiar to become a host for them. Most of the visitors are domestic visitors such as students, college students, and researchers. The community leader is already aware that tourism can somehow be a way to elevate their standard of living, or at least be a significant additional income for some seasons. The main challenge is that the facts there are still no established market for this potential heritage tourism attraction. In this case, the development of tourism activities is confronted with preserving of the values that the people hold on to. The method used in this research is qualitative descriptive. This research is aimed to identify the heritage tourism potentials in Cikondang Ancestral Hamlet, then find a model of tourism management that can preserve the Sundanese culture of Cikondang, yet allow the people to benefit in increasing welfare through tourism activities

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adrian Agoes
PY  - 2016/05
DA  - 2016/05
TI  - Tourism Management in Cikondang Ancestral Hamlet
BT  - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia
PB  - Atlantis Press
SP  - 78
EP  - 84
SN  - 2352-5428
UR  - https://doi.org/10.2991/atf-16.2016.11
DO  - 10.2991/atf-16.2016.11
ID  - Agoes2016/05
ER  -