Effects Financial Media have on Firm Value and Suggestions for Investor Relations Media Strategy

DOI

10.2991/asssd-18.2018.42How to use a DOI?

Keywords

financial media, firm value, suggestions for investor relations media strategy.

Abstract

Three main effects that financial media have on firm value have been outlined. The first outcome is that financial media could influence the share price of a firm, and the positive news can predict higher stock price normally, and vice versa. The second demonstration shows that financial media could help the firm to disseminate brand value and employ more outstanding staff，and the assistance is more significant with local media. Additionally, financial media could increase the success rate of firm’s IPO and subsequent profits after the IPO.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ying Wang
AU  - Tianzhen Zhang
AU  - Jiameng Song
PY  - 2018/05
DA  - 2018/05
TI  - Effects Financial Media have on Firm Value and Suggestions for Investor Relations Media Strategy
BT  - Proceedings of the 2018 International Conference on Advances in Social Sciences and Sustainable Development (ASSSD 2018)
PB  - Atlantis Press
SP  - 198
EP  - 204
SN  - 2352-5398
UR  - https://doi.org/10.2991/asssd-18.2018.42
DO  - 10.2991/asssd-18.2018.42
ID  - Wang2018/05
ER  -