The research on the investors’ cognition of banks’ finance products

DOI

10.2991/asshm-13.2013.172How to use a DOI?

Keywords

Banks’ Finance Products Investor Cognition Choose

Abstract

In recent years, the banks’ finance products has been became more and more popular in China. However, the growth has also brought some inevitable growing pains. In order to promote the development of banks’ finance products, we investigated investors’ cognation of banks’ finance products through the questionnaire, and found that the bank should improve the scientific nature of the products’ design and investors should strengthen their knowledge.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Li Huang
AU  - Yan Hu
AU  - Meng_ting Wan
AU  - Qiao_ling Tang
PY  - 2013/12
DA  - 2013/12
TI  - The research on the investors’ cognition of banks’ finance products
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 926
EP  - 929
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.172
DO  - 10.2991/asshm-13.2013.172
ID  - Huang2013/12
ER  -