Enlightenments from Meissen Porcelain to Ni Xing Pottery Brand

DOI

10.2991/asshm-13.2013.158How to use a DOI?

Keywords

Meissen Porcelain, Ni Xing Pottery, Brand, Comparison, Enlightenment

Abstract

Meis-sen Porcelain, as the world-top ce-ramic brand and the number one brand in Germany which is praised as “the mother of European china” , is strongly influenced by Chinese porce-lain.Depending on imitation and devel-opment, creative designing, strict man-agement and up-to-date sale, it has created glorious history and culture, rank-ing the most famous porcelain brand worldwide. Nixing pottery today to change the present situation of the product without brand should learn from meisen porcelain brand setting up experience, set up their own brands.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shao Qiang Ning
AU  - Jun Na Wang
PY  - 2013/12
DA  - 2013/12
TI  - Enlightenments from Meissen Porcelain to Ni Xing Pottery Brand
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 849
EP  - 855
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.158
DO  - 10.2991/asshm-13.2013.158
ID  - Ning2013/12
ER  -