A Case Study of Toyota's Globalization Strategy while Entering Chinese Market

DOI

10.2991/asshm-13.2013.149How to use a DOI?

Keywords

globalization; multinational; strategy

Abstract

Chinese market is very important for multinational auto manufacturers, and a multinational’s practice of entering Chi-nese market is a good case for globaliza-tion strategy. In this paper we review Toyota’s strategy of entering Chinese au-to market, to evaluate the cooperation form, geographical distribution, and cus-tomization production. Toyota’s strategy in Chinese auto market is relatively suc-cessful and a more aggressive goal is be-ing implemented.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guowei Gao
PY  - 2013/12
DA  - 2013/12
TI  - A Case Study of Toyota's Globalization Strategy while Entering Chinese Market
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 796
EP  - 800
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.149
DO  - 10.2991/asshm-13.2013.149
ID  - Gao2013/12
ER  -