Does Corporate Culture Affects Performance of Insurance Corporate

DOI

10.2991/asshm-13.2013.130How to use a DOI?

Keywords

Corporate Culture; Insurance Corporate; Organizational Performance; 6S Model

Abstract

Corporate culture is the base factor for living and healthy development, and excellent corporate culture plays an important role in raising its competitive capacity. The purpose of this article is two fold: first, this paper tries to demonstrate the corporate culture base on the 6S model which proposed by American Scholar McKinsey. Second, I try to propose and test how corporate culture affects performance under the background of China’s strongly developing insurance and with the pushing forward of governments’ supporting policy by a cross-sectional logistic regression model. The results show that corporate culture has a significant relationship with performance, and the insurance corporate with high level corporate culture has better performance than low level corporate culture.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Fu
PY  - 2013/12
DA  - 2013/12
TI  - Does Corporate Culture Affects Performance of Insurance Corporate
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 695
EP  - 698
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.130
DO  - 10.2991/asshm-13.2013.130
ID  - Fu2013/12
ER  -