Interrelation between Customer satisfaction and loyalty in third-party logistics distribution
- DOI
- 10.2991/asshm-13.2013.33How to use a DOI?
- Keywords
- third-party logistics, customer satisfaction, customer loyalty
- Abstract
As a case study on third-party logistics enterprise of department stores in Taiwan, firstly, this paper puts forward the architecture which includes the key factors of customer satisfaction and loyalty of the logistics distribution based on the instance investigation and literature study. Secondly, using the Cronbach's alpha approch, the paper verifies the credibility and effectiveness of questionnaires which are used in the investigation and measured by liker – scale. Lastly, using the Correlations and regression-analysis, the paper illustrates that customer satisfaction have the positive significant effect on customer loyalty, and interaction between Customer satisfaction and loyalty with competitors, and price is a critical factor. If customers are not satisfied with the price, it is recommended to clients or priority, it is unlikely, not to talk about renewal or purchase other services.
- Copyright
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rang Tsai AU - Yao-qiu Wang PY - 2013/12 DA - 2013/12 TI - Interrelation between Customer satisfaction and loyalty in third-party logistics distribution BT - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management PB - Atlantis Press SP - 183 EP - 186 SN - 1951-6851 UR - https://doi.org/10.2991/asshm-13.2013.33 DO - 10.2991/asshm-13.2013.33 ID - Tsai2013/12 ER -