Research on the Relationship between Market Orientation and Performance Based on Multiple-Group SEM——Comparison of manufacturing and service industries

DOI

10.2991/asshm-13.2013.7How to use a DOI?

Keywords

market orientation; performance; multi-ple-group SEM

Abstract

By using multiple-group SEM, this paper discusses the relationship between market orientation and performance. Comparison analysis of this relationship was carried on among manufacturing and service industries. The results show that market orientation and its three dimensions have significant positive effects on performance without distinguishing industry categories. When industry categories are distinguished, the influence of market orientation on performance is different in manufacturing and service industries. That is to say the influence of customer orientation on performance is significant in both industries. While the influence of competitor orientation on performance is significant only in enterprises of service industry and the influence of inter-functional coordination on performance is significant only in enterprises of manu-facturing industry.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guangsheng Wan
PY  - 2013/12
DA  - 2013/12
TI  - Research on the Relationship between Market Orientation and Performance Based on Multiple-Group SEM——Comparison of manufacturing and service industries
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 33
EP  - 39
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.7
DO  - 10.2991/asshm-13.2013.7
ID  - Wan2013/12
ER  -