Branding of Purwakarta Regency Through Gempungan di Buruan Urang Lembur in Health Services

DOI

10.2991/assehr.k.210531.019How to use a DOI?

Keywords

Gempungan, Branding, Local Wisdom

Abstract

The branding of the Purwakarta Regency Government with the local wisdom of Sundanese culture through Gempungan di Buruan Urang Lembur activity has succeeded in gaining an appreciation by receiving the ISO 9001: 2008 certificate and Metamorphosis iNews Indonesia Award 2017 in the field of public services and health services. This success cannot be separated from the consistency of the Purwakarta Regency Government in presenting public services directly to all Purwakarta residents in all villages for more than two periods of government. Therefore, this study more deeply examines the implementation of Gempungan as local wisdom of the Purwakarta Regency Government and its provision of health services to the Purwakarata community with a qualitative descriptive method. The results show that the Gempungan activities provided free and promotive health services. This activity was scheduled to occur at a specific location known by Purwakarta Regency residents. In addition to mass treatment, Gempungan also attempted to create a “KB [family planning services] Village” and “Jampis.”

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Moh Faidol Juddi
AU  - Susie Perbawasari
AU  - Susanne Dida
AU  - Aaat Ruchiat Nugraha
PY  - 2021
DA  - 2021/05/31
TI  - Branding of Purwakarta Regency Through Gempungan di Buruan Urang Lembur in Health Services
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 154
EP  - 161
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.019
DO  - 10.2991/assehr.k.210531.019
ID  - Juddi2021
ER  -