The Role of External Supports on Performance of Reward Crowdfunding Projects in BRICS Countries

DOI

10.2991/assehr.k.210531.072How to use a DOI?

Keywords

crowdfunding, financing, reward support, reputation support, BRICS countries

Abstract

This study analyzes the role of reward and reputation support on the performance of crowdfunding projects in BRICS countries. Ordinary least square is used as methodology research with 582 cross-sectional data from top three creative projects that were conducted on Kickstarter’s platform from 2009 to 2019. This research finds that reward and reputation support influence the performance of crowdfunding projects in BRICS countries simultaneously. Ego-boosting, customized, and community as variables that explain reward support significantly influence the performance of crowdfunding projects in BRICS countries since the unique products that cannot be obtained by other customers improve backer experience. The number of updates and comments as variables of reputation support significantly influence the performance of crowdfunding projects in BRICS countries because they are useful for giving information to backers and as a communication medium.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Irma Tsuraya Choirinnida
AU  - Liyu Adhi Kasari Sulung
PY  - 2021
DA  - 2021/05/31
TI  - The Role of External Supports on Performance of Reward Crowdfunding Projects in BRICS Countries
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 571
EP  - 577
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.072
DO  - 10.2991/assehr.k.210531.072
ID  - Choirinnida2021
ER  -