A Case Study on the Multiplatform Strategy Used by NET in the Indonesian Television Industry

DOI

10.2991/assehr.k.210531.016How to use a DOI?

Keywords

Network Society, Television, New Media, Multimedia

Abstract

A network society can easily produce, share, broadcast, capture, and record information through digital devices. The emergence of such a society has widespread implications. The traditional, one-way mass communication model is gradually becoming defunct because television media, must adopt the new media paradigm of migration from mono- to multi- media. This transformation is an inevitable step for the industry in response to the. network society’s methods of consuming media. The multichannel-TV industry is thus increasing its efforts to benefit from the changes in the way consumers like to view video content, even when these modifications disrupt its own traditional business model.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Firman Kurniawan Sujono
AU  - Marlia Yossie
PY  - 2021
DA  - 2021/05/31
TI  - A Case Study on the Multiplatform Strategy Used by NET in the Indonesian Television Industry
BT  - Proceedings of the Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2019)
PB  - Atlantis Press
SP  - 133
EP  - 139
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210531.016
DO  - 10.2991/assehr.k.210531.016
ID  - Sujono2021
ER  -