Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)

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Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications

Authors
Putri Aprilia Berlian, Tengku Ezni Balqiah
Corresponding Author
Tengku Ezni Balqiah
Available Online October 2019.
DOI
10.2991/aprish-18.2019.16How to use a DOI?
Keywords
e-commerce, satisfaction, mobile shopping application, repurchase intention, price sensitivity
Abstract

The growth of information and communication technology, especially, the digital age, enhance the popularity of mobile applications. This study aims to analyze the important of satisfaction in mobile shopping applications. Shopee is a mobile shopping application based in Southeast Asia, an e-commerce platform that connects both buyers and sellers in transaction and do online shopping experience, even in smartphones. Refers to technology acceptance model (TAM) Theory, and this study examine other antecedents: enjoyment, innovativeness, and risk as predictor satisfaction. Further, the role of satisfaction in increasing repurchase intention, and reduce price sensitivity. Eight hypotheses were analyzed by structural equation modeling approach, using 734 respondents that were collected by purposive sampling. The result demonstrated that except innovativeness, all antecedents could drive satisfaction. Furthermore, satisfaction influences influences price sensitivity directly, and indirectly through repurchase intention. Based on thd finding, online marketers must concern toward some risk in order to decrease price sensitivity on mobile shopping applications

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2019
ISBN
978-94-6252-802-4
ISSN
2352-5398
DOI
10.2991/aprish-18.2019.16How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Putri Aprilia Berlian
AU  - Tengku Ezni Balqiah
PY  - 2019/10
DA  - 2019/10
TI  - Understanding The Benefit of Satisfaction Toward Mobile Shopping Applications
BT  - Proceedings of the 3rd Asia-Pacific Research in Social Sciences and Humanities Universitas Indonesia Conference (APRISH 2018)
PB  - Atlantis Press
SP  - 137
EP  - 144
SN  - 2352-5398
UR  - https://doi.org/10.2991/aprish-18.2019.16
DO  - 10.2991/aprish-18.2019.16
ID  - Berlian2019/10
ER  -