The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development

DOI

10.2991/assehr.k.210413.009How to use a DOI?

Keywords

strategy, promotion, digital, tourism, sustainable development

Abstract

The development of technology and communication is rapidly increased. It is in line with the increasing number of internet users in the world. This gives opportunities for business people to market their business online, as well as the opportunity for the government to promote its strategic sectors, one of them is the tourism sector. This study is aimed to determine the digital promotion strategy of the tourism sector in Padang City. This research is a descriptive qualitative research using triangulation method as the data collection which includes the observation method, the survey method and the literature study method simultaneously. The sampling technique used was purpose sampling. The results showed that the digital promotion strategy used by Padang city government was websites and social media in form of Instagram and Facebook that was attractive and well packaged. The digital promotion strategy by social media is aimeed to introduce the tourism of Padang City to the world. By having wider reach of tourism information, it is expected to increase tourist visits, both domestic tourists and international tourists. This will contribute a positive impact on the economy and social culture of the community.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erna Susanti
AU  - Deni Amelia
PY  - 2021
DA  - 2021/04/14
TI  - The Digital Promotion Strategy of Tourism Sector Towards Sustainable Tourism Development
BT  - Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020)
PB  - Atlantis Press
SP  - 36
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210413.009
DO  - 10.2991/assehr.k.210413.009
ID  - Susanti2021
ER  -