The Effect of CSR on Company Reputation Using Intellectual Capital as a Mediating Variable

DOI

10.2991/assehr.k.210413.004How to use a DOI?

Keywords

CSR, intellectual capital, company reputation, banking sector

Abstract

This research aimed to analyze the effect of corporate social responsibility in improving the company’s reputation, both directly and through the company’s intellectual capital. The population of this study were the annual reports of banking sector companies listed on the Indonesia Stock Exchange. The researcher used purposive sampling method in this study. The total of research samples were 123 annual financial reports. To analyze the data, the researchers used Partial Lease Square (PLS) with the PLS warp application. The research findings indicated that Corporate Social Responsibility Practice positively and significantly affected to Intellectual Capital, Corporate Social Responsibility Practice positively and significantly affected to the company’s reputation, Intellectual Capital positively and significantly affected to the company’s reputation, and intellectual capital can be a partial mediating variable (partial mediation) among the CSR influence and the company reputation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuniep Mujati Suaidah
AU  - Omi Pramiana
AU  - Dwi Ermayanti Susilo
AU  - Hadi Sucipto
AU  - Rachyu Purbowati
PY  - 2021
DA  - 2021/04/14
TI  - The Effect of CSR on Company Reputation Using Intellectual Capital as a Mediating Variable
BT  - Proceedings of the 2nd Annual Conference on Social Science and Humanities (ANCOSH 2020)
PB  - Atlantis Press
SP  - 15
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210413.004
DO  - 10.2991/assehr.k.210413.004
ID  - Suaidah2021
ER  -