The Accurate Marketing System Design Based on Data Mining Technology: A New Approach

DOI

10.2991/ameii-15.2015.364How to use a DOI?

Keywords

Data Mining; Big Data Classification and Recognition; Precision Marketing System.

Abstract

With the rapid development of mobile Internet, operators are faced with the increasingly fierce competition. Big data includes Internet, medical equipment, video monitoring, mobile devices, smart devices, non-traditional IT equipment such as channel mass structured or unstructured data, and every moment of the day in continuously penetrate into all aspects of the daily management and operation of modern enterprises. We design and implement the precision marketing system under the big data environment in the paper and the result proves the effectiveness and robustness of our method compared with other systems. The prospect is set in the final part.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuling Zeng
PY  - 2015/04
DA  - 2015/04
TI  - The Accurate Marketing System Design Based on Data Mining Technology: A New Approach
BT  - Proceedings of the International Conference on Advances in Mechanical Engineering and Industrial Informatics
PB  - Atlantis Press
SP  - 1958
EP  - 1962
SN  - 2352-5401
UR  - https://doi.org/10.2991/ameii-15.2015.364
DO  - 10.2991/ameii-15.2015.364
ID  - Zeng2015/04
ER  -