Product Knowledge Review on the Purchase Decision

DOI

10.2991/amca-18.2018.92How to use a DOI?

Keywords

Knowledge, products, product knowledge, purchasing decisions

Abstract

The purpose of this article is to illustrate the relationship between product knowledge and purchasing decisions. The method studies the understanding of knowledge, products and product knowledge. The discussion of product knowledge research results a description of the relationship between product knowledge with the purchase decisions.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erny Rachmawati
PY  - 2018/07
DA  - 2018/07
TI  - Product Knowledge Review on the Purchase Decision
BT  - Proceedings of the 5th International Conference on Community Development (AMCA 2018)
PB  - Atlantis Press
SP  - 338
EP  - 340
SN  - 2352-5398
UR  - https://doi.org/10.2991/amca-18.2018.92
DO  - 10.2991/amca-18.2018.92
ID  - Rachmawati2018/07
ER  -