The Factors Influencing Accounting Students’ Interest to Become Islamic Banks’ Customers (A Case Study on Accounting Students at State Polytechnic of Malang)
- DOI
- 10.2991/aebmr.k.200415.025How to use a DOI?
- Keywords
- bank, knowledge, religiosity, product, reputation, service
- Abstract
This research aims to analyze factors that influence accounting students’ interest to become Islamic Banks’ customers (A case study: Accounting Students of State Polytechnic of Malang). The factors are knowledge, religiosity, product, reputation, and service. This research uses primary data by distributing questionnaires to accounting students in State Polytechnic of Malang, and then the samples of 416 respondents are analyzed based on Multiple Linear Regression. The result shows that knowledge does not significantly and negatively affect the students’ interest while religiosity, product, reputation, and service significantly and positively affect the students’ interest to become Islamic Banks’ customer. Therefore, to improve the accounting students’ interest to become Islamic Banks’ customer, the banks should improve their Automated Teller Machine (ATM) facilities, maintain and enhance the Islamic principles, and increase their promotion strategy.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fajar Islamiyah Rahmawati AU - Nur Indah Riwajanti AU - Nurafni Eltivia PY - 2020 DA - 2020/04/17 TI - The Factors Influencing Accounting Students’ Interest to Become Islamic Banks’ Customers (A Case Study on Accounting Students at State Polytechnic of Malang) BT - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019) PB - Atlantis Press SP - 129 EP - 133 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200415.025 DO - 10.2991/aebmr.k.200415.025 ID - Rahmawati2020 ER -